Privacy Policy
Since 1977, Maruchan, Inc. (“Maruchan,” “we,” “us,” or “our”) has been creating convenient, high quality and affordable ramen noodle products and is proud to sell and distribute them to people all over the world.
This privacy policy (“Privacy Policy”) explains what personal information we collect, why we collect this information and how you can exercise your rights regarding your personal information. This Privacy Policy applies to our website at maruchan.com (“Website”) and anywhere that we include a notice that the information you provide is subject to this Privacy Policy. By visiting our Website or providing us with your personal information, you acknowledge that you have read this Privacy Policy. This Privacy Policy describes our collection, use, sale, and sharing of your personal information, and the rights and choices available to you, including your right to opt out of the sale or sharing of your personal information as described below. This Privacy Policy applies to residents of all U.S. states. Depending on the state in which you reside, you may have additional rights, which are described in the “California Notices” and “Your Rights Under State Privacy Laws” sections below.
Below we have identified the categories of personal information that we have collected in the preceding 12 months, as well as the business purpose for collecting it, how the information has been disclosed for business purposes and what information has been shared for cross-context behavioral advertising or sold for a commercial purposes during this 12-month time period.
WHAT INFORMATION WE COLLECT, HOW WE COLLECT IT AND WHY
We collect Identifiers, such as your name, alias, postal address, internet username, e-mail address, IP Address and other similar identifiers, when you provide it to us directly, such as when you sign-up for programs on our Website, through cookies on our website, and from external sources, such as your internet service provider, advertising networks, analytics providers and social media sites that you link to your accounts with us. We collect Identifiers in order to communicate with you for advertising, marketing and promotional purposes and to conduct, research, analysis and development of new products and maintaining current products. We also use your Identifiers in order to deliver personalized content to you. If you leave us a comment or other feedback, we will use your Identifiers to respond to your feedback or to improve our services and products.
We collect Payment Information, when you purchase our products. We or our partner who processes your payment, will collect information about you such as your name, address, bank details and payment card number.
We Collect Any Information That You Submit, when you send us a message through our website, or post on our social media (comments, photos and videos, etc.), or submit an order for our products, we collect and review that information for research, analysis and development of new and future products and to understand where and why our products are popular.
We Collect Internet and Other Electronic Network Activity Information, such as your browser information, device information, what sites you have visited before and after visiting our Website, and how you interact with our pages on our social media pages.
We collect this information from internet service providers, advertising networks, social media companies, data analytics providers and through the use of cookies, pixel tags and similar technologies, based on your interactions with our website and any e-mail or social media content that we send to you.
We use this information to research, analyze and develop current and future products, such as where and with whom our products are popular. We also use this information to deliver information to you about where you can purchase our products and to create specific or directed content.
We collect General and Precise Location Data, from your device as detected by our Website or as provided from your internet service provider. We use this information to facilitate locating where you can purchase our products and delivering regional advertising. We also use this information for research, analysis and development of new and existing products when it is useful to know where geographically you might be looking to purchase our products.
We Collect Demographic Information, to support our advertising and marketing efforts and to better understand our customers and their purchasing habits.
We Collect Biometric Information, such as voice recordings, images and information about your physical activities that you provide to us. We collect this information when you provide it to us, such as when you contact customer support, which occurs via a recorded telephone line, or when you submit your photograph to us. Before we collect biometric information, we provide the notice, and obtain the consent, described in the “Biometric Information Notice and Consent” section below. We do not sell, lease, trade, or otherwise profit from your biometric information.
For All Information That We Collect, we may use it to monitor your account and investigate fraudulent, illegal or malicious activity. We may also use information to debug and improve functionality to our Website and to review comments and other feedback and comply with our legal and regulatory obligations. We may also use information collected about you to comply with our legal and regulatory obligations or to respond to a validly issued subpoena.
WHO WE SHARE YOUR INFORMATION WITH
We disclose Identifiers to service providers, contractors and third parties such as companies we use to distribute or deliver our products or advertising and marketing communications. For instance we may share your Identifiers with a delivery company that ships our products to you or we might share your Identifiers with an advertising company to run or create a promotion or advertisement or deliver information about our products when you visit other sites outside of our Website.
We disclose Internet and Other Electronic Network Activity Information and General and Precise Location Data with advertising partners and marketing agencies to market, develop and promote new and future products and create customized content. We also use this information to assist you in locating where you can purchase our products when searching for product on our website. We may also disclose this information with third party sites that you choose to link your account with your account on our Website.
For all information that we collect, we may disclose this information with third parties in order to respond to or review comments or detect, investigate or prevent illegal, fraudulent or malicious activity. We may also disclose this information to respond to governmental or regulatory obligations, or to respond to a validly issued subpoena. We also disclose information that we collect with our parent and affiliated companies to understand what makes our products popular and to support us in developing, distributing, advertising and selling our products.
We only allow others to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers, contractors, and third parties to ensure they can only use your personal information to provide services to us and to you. We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.
HOW LONG WILL WE KEEP YOUR PERSONAL INFORMATION
We will keep your personal information while we are providing products to you or while you maintain an account with us and for as long as is necessary for the purposes described in this Privacy Policy or as otherwise authorized by law. In addition, we will keep Identifiers to fulfill the terms of any written warranty, to announce any potential product recalls and to ensure the security and integrity of your personal information, or as otherwise required by law. This means that we will hold information for so long as one of the following apply:
- Your personal information is reasonably necessary to manage our operations or to manage your relationship with us.
- Your personal information is reasonably necessary to carry out a purpose described in this Privacy Policy or to carry out a task that is reasonably compatible with the context in which the personal information was collected.
- We are otherwise required or permitted to keep the information by applicable law or regulation, to as necessary to protect or defend our rights or property.
Except where a longer period is required or permitted by law, we retain each category of personal information for no longer than is reasonably necessary for the purposes described in this Privacy Policy. The periods and criteria we use to determine how long we keep each category are set out below.
Category of Personal Information | Retention Period | Criteria Used to Determine the Period |
Identifiers | Duration of your account or relationship with us, plus up to 7 years | Retained to manage our operations and your relationship with us, honor warranties, conduct product recalls, and comply with legal obligations |
Payment Information | Up to 7 years after the transaction | Retained for tax, accounting, warranty, and legal-compliance purposes |
Information You Submit | Up to 3 years after submission | Retained for product research and development and to respond to your feedback |
Internet and Other Electronic Network Activity Information | Up to 24 months after collection | Retained for analytics, product development, and advertising |
General and Precise Location Data | Up to 24 months after collection | Retained for analytics, regional advertising, and product development |
Demographic Information | Up to 24 months after collection | Retained to support advertising and to understand our customers |
Biometric Information | Up to 1 year after collection, or as needed to respond to your request | Retained only as long as necessary for the purpose for which it was collected, then permanently destroyed in accordance with our biometric retention schedule |
WE UPDATE OUR PRIVACY POLICY
Sometimes we update this Privacy Policy, when we do we will post the updates on our Website by updating this Privacy Policy and its effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such change. Please check this Privacy Policy regularly for updates. We review and update the disclosures in this Privacy Policy at least once every 12 months. The month and year in which this Privacy Policy was most recently updated is stated in the “Last Updated” date at the end of this Privacy Policy.
We do not collect, use, or sell personal information for the purpose of developing or training large language models or other generative artificial intelligence systems.
CHILDREN’S PRIVACY
This Website is not intended for children under the age of 13. It is not Maruchan’s intention to collect personal information from children under the age of 13. If you are a legal guardian or parent and reasonably believe that your child under 13 has given us information, you can contact us by email to: PrivacyInfo@maruchaninc.com or by calling us toll-free at 855-627-8242 or by mail to: Maruchan, Inc., Attention: Children’s Privacy Policy, 15800 Laguna Canyon Road, Irvine, CA 92618, and Maruchan shall take the necessary steps as required by applicable laws. If we learn that we have collected personal information from a child under 13 without the required verifiable parental consent under the Children’s Online Privacy Protection Act (“COPPA”), we will delete that information. If we obtain verifiable parental consent to collect personal information from a child, we will provide the parent with direct notice of our information practices, honor the parent’s right to review or delete the child’s information and to refuse further collection, and, where we collect an audio file containing a child’s voice, we will use it only to respond to the child’s request and will delete it immediately afterward. Parents can learn more about how to protect their children’s privacy online.
CALIFORNIA NOTICES
CALIFORNIA SHINING THE LIGHT LAW
For residents of California, you have a right, once per calendar year, to request information about our disclosure, if any, of personal information to third parties for Maruchan’s direct marketing purposes. To request this information, please contact us by e-mail at PrivacyInfo@maruchaninc.com or by calling us toll-free at 855-627-8242. You can also write to us by mail at: Maruchan, Inc. Attention: Shining the Light, 15800 Laguna Canyon Road, Irvine, California 92618. You must include within the contents of your letter that you are a California resident and that you are making a “Shining the Light” inquiry.
CALIFORNIA CONSUMER PRIVACY ACT (“CCPA”)
You may have certain rights under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), and certain other privacy and data protection laws, as applicable, to exercise your rights free of charge, which Maruchan will not retaliate against you for exercising. Maruchan’s use of any personal information is consistent with the authorized business purposes under California Civil Code Section 1798.100 et seq. and the implementation of those regulations.
Disclosure of Personal Information We Collect About You | You have the right to know, and request disclosure of:
Please note that we are not required to:
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Disclosure of Personal Information Sold, Shared, or Disclosed for a Business Purpose | In connection with any personal information we may sell, share, or disclose to a third party for a business purpose, you have the right to know:
To opt-out of the sale or sharing of your personal information, visit our homepage and click on the “Do Not Sell or Share My Personal Information” link here: https://maruchan.com/do-not-sell-or-share. You may also e-mail us at PrivacyInfo@maruchaninc.com or write us by mail at Maruchan, Inc., Attention: Privacy Policy, 15800 Laguna Canyon Road, Irvine, CA 92618. |
Right to Limit Use of Sensitive Personal Information | You have a right to know if your sensitive personal information may be used or disclosed to a service provider or contractor, for additional, specified purposes. You have the right to limit the use and disclosure of your sensitive personal information to the use which is necessary to:
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Right to Deletion | Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:
Please note that we may not delete your personal information in the following circumstances:
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Right of Correction | If we maintain inaccurate personal information about you, you have the right to request us to correct that inaccurate personal information. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate personal information |
Limit the Use of My Sensitive Personal Information. To limit our use and disclosure of your sensitive personal information to the purposes described above, visit our homepage and click on the “Limit the Use of My Sensitive Personal Information” link here: https://maruchan.com/limit-sensitive-information. You may also submit a request by e-mail at PrivacyInfo@maruchaninc.com or by mail at Maruchan, Inc., Attention: Privacy Policy, 15800 Laguna Canyon Road, Irvine, CA 92618.
Opt-Out Preference Signals. We honor opt-out preference signals, such as the Global Privacy Control (GPC). When we detect a compliant opt-out preference signal sent by your browser or device, we treat it as a valid request to opt out of the sale or sharing of the personal information associated with that browser or device, and with your account where you are logged in. You can learn how to enable an opt-out preference signal at the website of the platform, technology, or browser extension you use. We process opt-out preference signals in addition to, and independently of, the opt-out links described above.
Consumers Under 16. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.
Notice at Collection. At or before the point at which we collect your personal information, we provide a notice identifying the categories of personal information we collect, the purposes for which we use it, whether it is sold or shared, the applicable retention periods, and a link to this Privacy Policy.
BIOMETRIC INFORMATION NOTICE AND CONSENT
This section applies to biometric information, including any voiceprint we may derive from recordings of our customer-service telephone line and any scan of face or hand geometry we may derive from a photograph you submit. We provide this notice, and obtain the consent described below, to comply with the biometric privacy laws of Illinois, Texas, Washington, and other states.
Notice. We are informing you in writing that we may collect, capture, and store biometric information. We collect this information only for the following specific purposes: to respond to and service your customer-support inquiries, to verify identity, to maintain the quality and safety of our products and services, and for product research and development. We will retain your biometric information only for as long as reasonably necessary to carry out these purposes, and in no event longer than one year after the purpose for collecting it expires or three years after your last interaction with us, whichever occurs first.
Consent. Before we collect your biometric information, we obtain your written consent (a written release). You are not required to provide this consent, and your consent is not a condition of purchasing any product or service from us. Where you contact our recorded customer-service line, we provide notice of the recording and you may decline to proceed.
Retention and destruction schedule. We maintain a written, publicly available policy establishing a retention schedule and guidelines for permanently destroying biometric information when the initial purpose for collecting it has been satisfied or within the periods described above, whichever occurs first. We will comply with that schedule absent a valid warrant or subpoena.
No sale of biometric information. We do not sell, lease, trade, or otherwise profit from your biometric information, and we do not disclose it except as permitted by applicable law (for example, with your consent, to a service provider that helps us provide the service you requested, or as required by law).
CONSUMER HEALTH DATA
We do not intend to collect “consumer health data” — that is, personal information that identifies your past, present, or future physical or mental health status — within the meaning of the Washington My Health My Data Act, the Nevada consumer health data law, or similar laws. We use general and precise location data only to help you locate where our products are sold and to deliver regional advertising and analytics; we do not use it to identify any attempt by you to seek or obtain health care services or products.
If we ever collect consumer health data, we will first obtain your affirmative, voluntary consent to collect it for a specified purpose, obtain separate and distinct consent before sharing it, provide a mechanism to withdraw your consent, and maintain any separate consumer health data privacy policy required by applicable law.
COOKIES, TRACKING TECHNOLOGIES, AND ADVERTISING CHOICES
We and our advertising partners use cookies, pixel tags, software development kits, and similar tracking technologies to collect Internet and Other Electronic Network Activity Information, to operate and improve our Website, to analyze traffic, and to deliver interest-based (cross-context behavioral) advertising to you on our Website and on other sites and services.
The categories of technologies we use include: (i) strictly necessary technologies required to operate the Website; (ii) analytics technologies that help us understand how the Website is used; and (iii) advertising technologies that enable interest-based advertising.
You can manage cookies through your browser settings and can opt out of interest-based advertising delivered by participating companies through the Digital Advertising Alliance at optout.aboutads.info and the Network Advertising Initiative at optout.networkadvertising.org. Because these opt-outs are stored in cookies, you will need to renew them if you clear your cookies or use a different browser or device. You can also opt out of the sale or sharing of your personal information for advertising through the methods described in the California Notices section above.
Email Communications. If you receive marketing e-mails from us, each message will identify itself as an advertisement, include our valid postal address, and provide a way to opt out. You may unsubscribe at any time by following the opt-out instructions in the e-mail or by contacting us at PrivacyInfo@maruchaninc.com, and we will honor your request promptly. Opting out of marketing e-mails will not affect transactional or relationship messages, such as order confirmations.
HOW TO MAKE PRIVACY CHOICES
If you would like to exercise any of your rights as described in this Privacy Policy, you can do so by submitting a verifiable consumer request to us by emailing us at PrivacyInfo@maruchaninc.com or by calling us toll-free at 855-627-8242 or by mail to: Maruchan, Inc., Attention: Privacy Policy, 15800 Laguna Canyon Road, Irvine, CA 92618.
Please note that you may only make a CCPA/CPRA-related data access or data portability disclosure request twice within a 12-month period, and Maruchan will respond within 45-days of receiving a personal information request. We may extend the response period by an additional 45 days and will inform you of the extension and reason. If you choose to contact us directly by email, phone, or in writing, you will need to provide us with:
- Enough information to identify you (e.g., your full name, address, and customer or matter reference number).
- Proof of your identity and address (e.g., a copy of your driving license or passport and a recent utility or credit card bill).
- A description of what right you want to exercise and the information to which your request relates.
We are not obligated to make a data access or data portability disclosure, that does not pertain exclusively to sensitive personal information within the meaning of the CCPA if we cannot verify that the person making the request is the person about whom we collected information or is someone authorized to act on such person’s behalf.
Any personal information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification.
YOU MAY HAVE CERTAIN RIGHTS UNDER APPLICABLE LAWS
Depending upon your state of residency, you may have additional rights under applicable state privacy laws, which Maruchan will comply with as required by law. These laws include the comprehensive consumer privacy statutes of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Indiana, Tennessee, Florida, Delaware, New Jersey, New Hampshire, Nebraska, Kentucky, Maryland, Minnesota, and Rhode Island, and any other state privacy law that applies to you. Your rights may include the right to:
Confirm whether we process your personal information and access that information.
Correct inaccuracies in your personal information.
- Delete your personal information.
Obtain a portable copy of the personal information you provided to us, where technically feasible.
Opt out of the processing of your personal information for purposes of (i) targeted advertising, (ii) the sale of your personal information, and (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
Where you are a Minnesota resident and we profile you in furtherance of a decision that produces a legal or similarly significant effect, question the result of that profiling, be informed of the reason for it, review the personal information used, and, if the decision was based on inaccurate personal information, have that information corrected and the decision reevaluated.
If you are an Oregon resident, obtain a list of the specific third parties, other than natural persons, to which we have disclosed your personal information.
Be free from discrimination or retaliation for exercising your privacy rights.
Sensitive personal information. Where required by applicable state law, we will obtain your affirmative, opt-in consent before we process your sensitive personal information (which may include biometric information, precise geolocation data, and similar categories). We provide a method to withdraw your consent that is at least as easy to use as the method by which you gave it, and once you withdraw consent we will stop the applicable processing as soon as practicable, and no later than 15 days after we receive your request. In California, rather than an opt-in, you have the right to limit our use and disclosure of your sensitive personal information as described in the “California Notices” section above.
Universal opt-out. We honor universal opt-out mechanisms, including the Global Privacy Control (GPC), as a valid request to opt out of targeted advertising and the sale or sharing of your personal information for the browser or device from which the signal is sent (and for your account where you are logged in), as required by the laws of California, Colorado, Connecticut, Minnesota, and other states.
Appeals. If we decline to take action on your request, we will tell you the reason and how to appeal. You may appeal that decision by contacting us at PrivacyInfo@maruchaninc.com. We will respond to your request within 45 days (which we may extend once by an additional 45 days when reasonably necessary, with notice to you), and we will respond to an appeal within the time required by the law of your state — generally within 45 to 60 days. If your appeal is denied, we will provide information about how you may contact your state Attorney General to submit a complaint.
If you would like to exercise your rights under applicable state privacy laws, you or your authorized agent may submit a consumer request to us by emailing us at PrivacyInfo@maruchaninc.com or by calling us toll-free at 855-627-8242 or by mail to: Maruchan, Inc., Attention: Privacy Policy, 15800 Laguna Canyon Road, Irvine, CA 92618.
SMS TERMS AND CONDITIONS
SMS MESSAGES CONSENT COMMUNICATIONS
By opting-in, you consent to receive and authorize us to send you electronic short messaging service and/or text messages (“SMS Messages”) at the mobile number you text us from or used when signing up. Your consent is not a condition of purchasing any products or services. You may revoke this consent at any time by replying STOP. Messaging frequency varies. Standard message and data rates may apply.
Mobile Opt-In, SMS Consent, and phone numbers collected for SMS Messages will not be disclosed to any third party or affiliates for marketing purposes.
TYPES OF SMS MESSAGE COMMUNICATIONS
By your consent, you authorize Maruchan to send you SMS Messages that may include, but are not limited to, the following purposes:
- Follow-up messages.
- Inform you about Maruchan’s Products and Services.
- Administer Promotional Programs.
- Solicit Feedback.
- Respond to Inquiries.
- Meetings and Appointments.
MESSAGE FREQUENCY
Message frequency may vary depending on the type of communication. For example, you may receive multiple SMS Messages leading up to your appointment or delivery or you may receive multiple SMS Messages related to information about upcoming and new products.
POTENTIAL FEES FOR SMS MESSAGES
Please note that standard message and data rates may apply, depending on your carrier’s pricing plan. These fees may vary if the message is sent domestically or internationally.
OPT-IN METHODS
You may opt-in to receive SMS messages from us in the following ways:
- By submitting an online form
- By filling out a paper form
Because marketing text messages require your prior express written consent, when you opt in we will present a clear disclosure that your consent authorizes us to send marketing text messages using automated technology and that your consent is not a condition of purchasing any products or services, and we will retain a record of your consent.
OPT-OUT METHODS
You can opt out of receiving SMS Messages at any time. To do so, you may reply “STOP” — or “QUIT,” “END,” “REVOKE,” “OPT OUT,” “CANCEL,” or “UNSUBSCRIBE” — to any SMS Message you receive. You may also revoke your consent by any other reasonable method, including by contacting us directly to request removal from our messaging list, and we will honor your request within a reasonable time not to exceed ten (10) business days. STOP is not the only way to opt out, and we will not designate any exclusive method for revoking consent. After you opt out, we may send you a single confirmation message. Alternatively, if you do not wish to receive SMS Messages, you can choose not to check the SMS Messages consent box on our forms.
HELP
If you are experiencing any issues, you can reply with the keyword HELP. Or, you can get help directly from us at Contact Us - Maruchan.
SUBSCRIBER REPRESENTATIONS
You represent that you are the account holder for the telephone number that you provide. You are responsible for notifying Maruchan immediately for any changes to your telephone number. You may notify Maruchan of a change in your number directly by completing the Maruchan Contact Form located here: Contact Us - Maruchan. You agree to indemnity Maruchan, its parents, subsidiaries, officers, employees for any claims, expenses and/or damages to the extent caused by your failure to notify Maruchan of changes to your telephone number including but not limited to the Telephone Consumer Protection Act and California Consumer Privacy Act (“CCPA”) to the fullest extent of the law. Additionally, Maruchan reserves the right to amend, discontinue, temporarily or permanently, this SMS Policy without notice to you.
SMS MESSAGES SECURITY
Unauthorized third parties may send malicious SMS Messages that may appear to be or are disguised as messages from Maruchan, you are urged to independently verify the authenticity of any SMS Messages that you receive.
LIMITATIONS
To the maximum extent permitted by law, all information and content contained within SMS Messages are provided “as is” without warranty of any kind, either expressed or implied, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement.
HOW TO CONTACT US
If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under this policy, please do not hesitate to contact us by email at PrivacyInfo@maruchaninc.com; by mail to: Maruchan, Inc. Attention Privacy Policy, 15800 Laguna Canyon Road, Irvine, CA 92618; or call us toll-free at 855-627-8242.
Effective and Last Updated: September 3, 2026